Open houses were seen as one of the main pillars of advertising homes decades ago. With consumers more sophisticated and all the information about a home readily available online, open houses now tend to be informal showings. Here are three ways to make the most of your open house
Be sure to allow ample time to get the word out. Plan your open house two weeks out. Have your Realtor create a Facebook event and share the link on your on social media accounts. People need enough time to keep their calendar open, but not have to wait so long they forget about it. The added bonus to advertising two weeks out is you may get someone interested before then!
2. Tell the Neighbors
Our favorite line when reaching out to the neighborhood is "Now is the perfect time to pick your neighbor!" Nosy neighbors are notorious visitors to open houses. Usually they 'just want to see the inside'. You'll have them visiting anyway, you might as well invite them with open arms and ask for them to find the buyer!
3. Pick a Different Day
It may have made sense to have open houses all day on Sunday 40 years ago-but times have changed, and so have work schedules. You know the beat of your neighborhood-when are most people about? Is it Sunday morning, or perhaps Friday afternoon as people get off work. We're a big fan of Saturday open houses to be different from the crowd. Sunday isn't set in stone, try a different day and see how it works!
No matter what, it's important to remember even the best planned open house can have low traffic. If you don't succeed the first time try again!
Do you have a preferred tip for Open Houses? Tell us in the comments!